lux /luhks/
:a unit of illumination; Latin for “light”

Standing in the spotlight shouldn’t be reserved for celebrities and privileged folk. LuxLadies.com shines the light on prolific females, inspiring ladies, and workaholic women that are superstars due to their respective accomplishments, not by their paparazzi following. In the past, the ladies featured may have been a name heard in passing, or a behind-the-scenes frontrunner, either way, they’re now shining here. And while we do celebrate (and question) all things “feminine”–products, art, events, literature, gadgets, fashion, and music–we also give a pass to the dudes that provide Lux Ladies with irresistible goods to ogle over.